Tuesday, January 18, 2011

moosejaw. love the madness

It all started when my sister asked for a specific bike carrier for Christmas. I googled the model, and found the best price on moosejaw.com. I'd never bought anything from this site before, and assumed it was just like any other sports/gear/equipment/clothing site out there. Engh, wrong. It's so much more. My first clue was the automated receipt that was sent to my email account. It was truly entertaining.
Here's part of it:

Your order has been placed. Way to go. You've won the best email receipt we've sent out all day. We recommend either printing this receipt and framing it in your foyer or using it as a screen saver. It would probably also be nice for you to forward it around to a couple friends and maybe even an enemy or two. 

If you're bored, check us out on Facebook or Twitter. Our CFO said he doesn't understand why anyone would use Twitter. He also thinks that a narwhal is a made-up animal. Please don't tell anyone about it. 

(Omitted stuff about tracking the package.) 

No chance you're still reading this but if you are, we're posting pictures of folks using the products on the product pages at Moosejaw.com. If you fall in the folks category please email a photo of your gear in action to pictureman@moosejaw.com and we'll add your picture to Moosejaw.com and add 100 Moosejaw Reward points to your account. If you have Moosejaw in your picture we'll double the points. Oh, we only give points on one photo per product and you need to buy the product from us. A customer tried getting a million points when he sent us his wedding album so we had to write this.

So entertaining. Now that I'm on their list, I get occasional emails from them, all of which are just as, but often more, entertaining than this. I actually get excited when I see their name in the sender column of my inbox. Here are a few more of my favorites:


Subject: Moosejaw's New Year's Eve Frenching Service


Everyone knows that celebrating New Year's Eve is only about one thing: Frenching. When the Romans invented the modern calendar, it was because the lunar calendar didn't have any important occasions to use as an excuse to lock lips with other people.


In modern times, if you don't kiss a hottie on New Year's, you pretty much don't even get to be part of that year. That's why, this year, Moosejaw has set up a service to increase the Frenching rate of our customers.


The Frenching Service is super simple. If you have someone you want to French when the ball drops, but you're afraid to ask them, just email seveninheaven@moosejaw.com and we’ll do our best to hook it up for you.


Here are the things we'll need from you:
  • The person's first name you want to French, and their phone number.
  • Where you plan to have everything go down.
  • 5 characteristics that make you want to French that person.
  • 3 things that make you totally Frenchable.
We're only offering this to the first 100 people. Sorry.
Love the Madness,
Moosejaw

**They actually did this too. If you want to see a video, click here.

Subject: Our biggest Ski and Snowboard Sale. Also, I got no response from my love song.

There are some great deals on Ski and Snow apparel going on at Moosejaw right now. Even if you don't ski or snowboard, I recommend getting a new jacket or pants, and putting some cool lift tickets on it to impress everyone down at the local deli.

I sent that girl I'm in love with a love song last week, and I still haven't heard back from her. Email for sure must not be working. Can you please let me know if you got this email. Emailsam@moosejaw.com and I'll throw 100 points your way. If you actually listen to the love song I wrote I'll make it 200.

Or completely ignore me and go here to check out the sale.
Love the Madness,
Sam
Moosejaw

Subject: Free $10 Coupon for Answering Some Questions

We needed a quick story to go along with this survey, and everyone asked if I had one already written. I panicked and said yes, but now I don’t have anything to send them. I was going to just do a list of new slang terms we could start using for pants, but it ended up being the worst thing ever. Instead, please just pretend I gave you a quick rundown on how to throw together a last minute magic show to impress the neighborhood association with.

Scroll down for some tiny boring details about the $10 coupon thing or click here to take the survey.
Love the Madness,
Moosejaw

If you're bored, you can also spend time perusing their website for many more fun facts including; "a diagram showing the best way to butter toast", "dating girl" (an "ask amy" type feature), or "in case you're bored". Along with the free entertainment, they have great prices on great gear, so from now on, this will be my first stop for any item that they might carry. Well done moosejaw, well done.

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